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Wednesday, September 26, 2007

orkut trends

Posted on 11:08 AM by Unknown
Posted by Ellen Spertus, Research Scientist, and Torsten Nelson, Software Engineer

Greetings! We're launching a new column to share some of the fascinating trends that we've discovered about orkut users through looking at the aggregate trends of our user base.


Our unique worldwide user base lets us investigate questions that have been debated for millennia:


  1. Do gentlemen prefer blondes?
  2. Are Latin Americans the world's friendliest people?
  3. Do women talk more than men?
  4. Is it true that men overestimate their attractiveness and women underestimate theirs?
  5. Are beautiful people more popular?

Here's a sample of what you'll find in our monthly post:

Do you remember that moment of honest self-assessment when you had to rate your own attractiveness in the profile? After all, who among us believes they could be considered a "beauty contest winner"? Six percent of orkut users, that's who! Take a look:

  1. Africa (14%)
  2. Caribbean (13%)
  3. North America, Central America, and Oceania (Australia, New Zealand, and surrounding islands) (12%)
  4. Europe (10%)
  5. Middle East (9%)
  6. South America (6%)
  7. Asia (3.5%)

Fully two-thirds of Orkut users who rated themselves said they were more attractive than average (giving a new meaning to average). Asians were most likely (32%) to consider themselves average looking. Oceania residents were most likely to rate themselves as "mirror-cracking material" (14%), and South Americans the least likely (4%).

Data-heads can find the complete results, broken down by sex (as so many of us are), here.

You can suggest questions you'd like us to answer and vote in polls by putting on your helmet and visiting orkut trends. And remember, these trends and stats are compiled using aggregate data, not individual or personal data, so your secrets are safe with us.

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