Ever wonder why you see ads related to cricket while your techie older sister tends to see more ads for laptop computers? One of the important ways that the orkut ads platform is able to match you with relevant ads is by looking broadly at the types of communities you've chosen to join. So if you're a member of tons of sports communities while your sister prefers to join ones related to gaming, the two of you will probably see some different ads. Of course, respecting your personal information is very important to us, which is why we've created a clear privacy policy letting you know exactly how it's used.
We also believe that even the most well-targeted ads have their time and place. This is why not all of you see ads on orkut and why those of you who do only see them in a fixed and limited space on each page where they appear.
Recently we decided to move the location of ads on your homepages to a more prominent position: the top right of the page. While we know this is a bit of a change from what you're used to, we've found this to be the best way to strike a balance between making ads more visible and maintaining our focus on providing you with a great user experience.
To help make our ads platform even easier to understand and provide a place for advertisers to get started creating campaigns, we've built an advertising microsite. Access it at: www.orkut.com/advertise or by clicking on the "advertise" link in the footer of your orkut page.
We hope you enjoy these new additions to orkut and that you take the time to check out our new advertising microsite. On it you'll find advertising options both for established advertisers and for people looking to create a campaign for the very first time. You know we love feedback, so if you have anything you'd like to share, just head to the orkut Help Forum.
Posted by Miles Johnson, Marketing Manager
0 comments:
Post a Comment